The landscape of social media has quickly replaced the standard way we communicate and do business. Google, Yahoo, and Bing can help you find what you want, but Social Media is where you talk about what you’ve found. It’s clear to me that social media provides us with the tools necessary to reach out to a wider audience in real time, as well as find and communicate with family and friends.Social media has become an integral part of the fabric of our communication process.
Social media has completely changed the way we communicate. Instead of writing letters or sending a postcard, we now attach a link, send a picture or send a instant message via Snapchat, Pinterest, Facebook, Instagram or Twitter. We can notify family or friends of life challenges in a private message using for example Facebook Messenger. In fact, Social Media has proven to be a lifesaving tool. It has been used to alert loved ones and authorities of possible threats and danger, as well as providing invaluable insight into the personal desperation of some of its users.
Social Media is also an effective reputation management tool. It gives consumersthe ability to give real time reviews about quality, pricing, customer service, as well as the taste, look and feel of products and services. We now have the ability to share, be shared with or to like the latest and the greatest of products, services, music, videos, electronics, cell phones, pictures, etc.
In business, it’s the best place to learn what products or services are meeting the needs of the wider consumer population in general as well as your target market in particular. Social Media can help you answer important marketing questions while gathering the research information needed to help make your business a success when optimizing important consumer information.
The challenge I see up ahead for the likes of Google, Bing, and Yahoo searchengines, is that while they continue to make modifications to their algorithms. It begins to create uncertainty and chaos in the marketplace and often reduce the consistent return. Marketers rely on consistent, and reliable information.
Marketing agencies and marketers look to search engines like Google for guidance and insight. They use this information to realign their marketing plans, only to find that after six months, Google’s guidance has changed. We see this now with their upcoming algorithm update for mobile searches. At which point it becomes necessary to re-engineer the entire marketing plan mid stream to avoid revenue losses.
Additionally, by limiting potential consumers to a local search result, they reduce the visual exposure of other brands for consumers to get access too. Social Mediaprovides a more consistent outcome and more variety outside local search, because many of the individual connections are out of state, or country.
Google itself has a head wind of resistance from Apple, and others who may possibly move away from Google as its primary search option as well as for mobilesearch. The European Union has also zeroed in on Google, due to what it describes as a monopolistic dominance in search engine and how businesses seem to rise and fall based on search results. Not to mention the possibility that Amazon, which is the biggest provider of consumer goods online are very likely to create their ownsearch options for their millions of consumers.
In the big picture, these may seem like small losses, but the impact on Google will be a revenue drain. I expect that businesses will begin to transfer their dollars to a more consistent platform, which social media is now becoming. The costly nature of paid search and the diminishing returns are making business owners take a second look at where they spend their marketing dollars.
Be ready to take advantage of the changes
Social Media continues to grow, expand, and drive consumer. Every day more and more businesses Get Social and Stay Connected! I encourage every business owner to take advantage of the opportunities that social media can provide for their goods or services. Recognize that this platform is more adept at meeting the needs of our mobile population and new business start ups.
How Social Media will additionally change the future is yet to be determined, so hold on to your hats and stay tuned for our next article about social media and your medical practice.
Written by Quintin L. Gunn Sr. – Chief Strategic Officer – CSO