Many online users and everyone writing and publishing, content has become king. It’s important to differentiate your practice and the services you provide by offering new and innovative content. That’s the only way to consistently generate the traffic required to ensure success. Blogging represents a unique opportunity for doctors to present another side, arguably their best side to the public.
Bedside manner is important to every physician’s practice and many doctors attest to the fact that their existing patient list is due to their winning ways and charming manners with their patients, but as the potential market place gets larger every day, how do you portray your expertise and excellent bedside manner to a wider audience. Blogging is the answer.
This is the modern way of staying in touch with old patients and reaching out to new ones. You can share ideas on the latest developments in your field of expertise that you find interesting and know that your patients would as well.
Doctors who are considering introducing new services and techniques into their practice, can use blogging as an excellent way to introduce them to their patients and tell prospective patients about the new services. They can use it to effectively gauge their level of interest and even get new ideas on the best way to integrate the changes or even ideas on how to improve them.
Weighing in on current topical issues will not only ensure that you stay on top of things and in touch with your clients, but it lets them know that you are always informed and on the cutting edge of the latest trends and innovations in your field. This can help to establish you as the go to doctor in a particular field and establish you as an authority.
It’s also an exciting opportunity to share your opinions on the world around you. It should be primarily about the matters directly relating to your practices and the field of medicine. It is a way to seem more relatable and human to your patients and provide a glimpse into your personality.
Doctors write blogs for many different reasons, some for therapy, to share information and some to be heard, to have a voice and contribute to the knowledge pool. All doctors should be blogging and know that regardless of why they blog. It is a powerful tool that can be used effectively to increase their social engagement, that can have a significant return on investment (ROI) and increase their practice.